What is it about?
The study identified the different factors that freshmen considered in deciding to enroll in a university.
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Why is it important?
The results can serve as basis for school administrators to improve their institutional image and services. This may lead to friendly competition among the schools, and students and parents can have better choices.
Perspectives
School choice is a neglected field of research in the Philippines. This study gives me perspectives of what schools can offer to their clients.
Rex Bringula
University of the East
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This page is a summary of: Institutional image indicators of three Universities: basis for attracting prospective entrants, Educational Research for Policy and Practice, December 2010, Springer Science + Business Media,
DOI: 10.1007/s10671-010-9091-4.
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