What is it about?
In this paper we provide the markov decision formulation formulation of personalized advertisement assignment problem in a virtual reality environment. However, it is also possible to use the model in a general setting for internet advertising as well.
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Why is it important?
This is the first markov decision model of the problem. On the other hand the virtual reality is becoming reality very fast. In virtual worlds some of the phsical boundaries of real world don't exist so new operations research problems exists in these environments. This paper is one of the earliest models for such a case.
Perspectives
The mathemetical model is very nicely presented. I guess the example towards the end of the paper also ease the task of the readers to understand the formulation.
Prof. Kemal Kilic
Sabanci Universitesi
Read the Original
This page is a summary of: A mathematical model for personalized advertisement in virtual reality environments, Mathematical Methods of Operations Research, January 2017, Springer Science + Business Media,
DOI: 10.1007/s00186-016-0567-8.
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