What is it about?
Media, and especially social media, is both a means for activists to launch their causes and obtain followers, and a means to narrate or construct themselves as such. The article focuses on multiplatform, multimodal repetition, and the digital affordances that lead to virality and popularity, mostly for positive results, but sometimes with unwanted consequences.
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Why is it important?
The three young women this article focuses on (Malala Yousafzai, Bana Alabed, and Nujeen Mustafa) have dominated the international media landscape in the last few years for various reasons. Though most critics might say they have become weaponized by western discourse, I argue that they remain agents of their own identity, in effect wielding the strategies that might seek to define them, and turning those for the social movement each is associated with.
Perspectives
I hope this article will add to the many publications in the field of online activism and life writing. The public persona constructed online is shown to deploy, and be created through, techniques imbued with strong emotions and affect so as to mobilize constituencies. The unavoidable pitfalls of being a public face are also addressed.
Dr Ana Belén Martínez García
Universidad de Navarra
Read the Original
This page is a summary of: Women activists’ strategies of online self-presentation, AI & Society, November 2020, Springer Science + Business Media,
DOI: 10.1007/s00146-020-01102-y.
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