Der Einfluss von Preiserhöhungen auf Konsumenteneinstellungen: Eine experimentelle Studie

Heiner Evanschitzky, Sabine Tönnis, David Woisetschläger, Dieter Ahlert
  • Thexis, November 2007, Springer Science + Business Media
  • DOI: 10.1007/bf03249169

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http://dx.doi.org/10.1007/bf03249169

The following have contributed to this page: Professor David M Woisetschläger