Determinants of Membership Marketing Programs

  • Jochen Wirtz, Doreen Kum
  • der markt, March 2001, Springer Science + Business Media
  • DOI: 10.1007/bf03033971

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Jochen Wirtz