A provider-cost/patron-effort schema for classifying products

Michael R. Hyman, Varinder M. Sharma, Parthasarathy Krishnamurthy
  • Journal of the Academy of Marketing Science, December 1995, Springer Science + Business Media
  • DOI: 10.1007/bf02894608

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http://dx.doi.org/10.1007/bf02894608

The following have contributed to this page: Dr. Michael R. Hyman and Michael Hyman