Tourism Events, Festivals, and Technology Applications in Asia: Challenges and Solutions

What is it about?

This study examines the impact of digital technology on tourism festivals, fairs, and events in Asia. While digital tech enhances visitor numbers and services, it can also pose socio-cultural challenges. Through literature review, it identifies drawbacks and proposes solutions, emphasizing the need for benchmarks to enhance visitor engagement and satisfaction.

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Why is it important?

This study is important as it addresses the dual impact of digital technology on tourism festivals, fairs, and events in Asia. While technology can boost visitor numbers and introduce new services, it may also bring socio-cultural challenges that hinder effective management and socio-economic development. By identifying these drawbacks and proposing alternative actions, the study offers valuable insights for stakeholders in the tourism industry. Moreover, the emphasis on developing benchmarks for tourism events and festivals to enhance visitor engagement and satisfaction highlights practical strategies for addressing the socio-cultural challenges of digital technology applications. Overall, this research contributes to improving the management and sustainability of tourism events in the digital age, ultimately enhancing the overall visitor experience and promoting socio-economic development.