Emotionale Aufladung einer Marke am Beispiel des Formel 1-Engagements der Toyota Motor Corporation

Andreas Fuchs, Patrick Wendt, David Woisetschläger
  • Springer Science + Business Media
  • DOI: 10.1007/978-3-8350-9639-4_12

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The following have contributed to this page: Professor David M Woisetschläger