What is it about?
This is a book chapter in a (German language) reader on Consumer Research (Verbraucherwissenschaften); it covers the basic concept of behavioural regulation
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This page is a summary of: Verhaltensbasierte Regulierung (Nudging), January 2017, Springer Science + Business Media,
DOI: 10.1007/978-3-658-10926-4_19.
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