What is it about?
This study uses grounded theory method to explore the use of market research and segmentation in the recruitment of high potentials in the pharmaceutical industry
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Why is it important?
Recruitment of high potentials is one of the crucial elements in the strategy of a company. This book explores and explaines the use of market research and segmentation in the recruitment of high potentials in the pharmaceutical industry.
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This page is a summary of: Use of Market Data in the Recruitment of High Potentials, January 2015, Springer Science + Business Media,
DOI: 10.1007/978-3-658-10376-7.
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