What is it about?
This chapter outlines the emergence of the lifestyle blog from the personal blog and offers insight into the origins of social media influencers. It argues that the the advertising industry reacted to the disruption caused by bloggers with large audiences sharing their opinions about brands by recruiting them.
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Why is it important?
Social media influencers are increasingly important across all platforms, and this work gives insight into the earliest days of this phenomenon. It uses actor-network theory to explain the process.
Perspectives
I like this chapter as it sums up some of my key arguments based on the long-term participant observation I carried out in Malaysia.
Dr Julian Hopkins
Monash University
Read the Original
This page is a summary of: The Lifestyle Blog Genre, January 2016, Springer Science + Business Media,
DOI: 10.1007/978-3-658-08460-8_68-1.
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