Internal Crisis Communication

What is it about?

This paper examines the roles and practices of communication professionals in relation to internal aspects of crisis communication. New roles and practices for communication professionals that will enable a strategic approach to internal crisis communication are suggested. Important prerequisites for fulfilling a strategic role as a communication professional are membership of the board, diversified communication roles, a developed managerial role, being closer to core operations, and legitimacy

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Why is it important?

The absence of a strategic crisis management thinking and discourse in organisations delimits communication professionals to a technical role rather than a managerial and strategic role. Taking internal crisis communication seriously and adopting a broader view of crises will raise new demands on communication professionals, which go beyond the operational and tactical roles in the acute phase of a crisis.