Markenmanagement in internationalen Dienstleistungsmärkten

Dieter Ahlert, Heiner Evanschitzky, David Woisetschläger
  • January 2005, Springer Science + Business Media
  • DOI: 10.1007/978-3-322-90866-7_9

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The following have contributed to this page: Professor David M Woisetschläger