How to solve big problems and sell solutions like top strategy consultants

What is it about?

Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help you tackle any challenging business problem. Using detailed case examples, the authors guide us through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

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Why is it important?

Of all the skills needed to succeed in work and life, research consistently shows that complex problem solving is at or near the top. But for most of us, solving difficult problems and selling the solutions doesn’t come naturally and we haven’t been taught how to do it well. And when we try, studies show a host of pitfalls trip us up.