What is it about?
Created 3D heatmaps of respondents visual search in a supermarket is a complicated matter. Here it is explained why and how to solve the problem.
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Why is it important?
The provided model gives more accurate measurements.
Perspectives
Relevant for people working with eye-tracking and especially for those interpreting data from mobile eye-trackers
Mr Jesper Clement
Copenhagen Business School
Read the Original
This page is a summary of: Wearable Gaze Trackers: Mapping Visual Attention in 3D, January 2017, Springer Science + Business Media,
DOI: 10.1007/978-3-319-59126-1_6.
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