What is it about?
This paper studies the e-commerce adoption in the Prespa Park Basin, a Greek protected area, member of NATURA2000 network, for regional development
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Why is it important?
The multicriteria method of PROMETHEE II is applied in order to perform evaluation and ranking tasks for current regional e-commerce units' websites. The optimum e-commerce units in terms of ranking are identified in the study aiming to benchmark further e-commerce adoption in local enterprises.
Perspectives
Necessary recommendations for regionally e-commerce websites optimization are presented.
Associate Professor Christos Lemonakis (CPA, CMA, CRMO)
Hellenic Mediterranean University
Read the Original
This page is a summary of: E-commerce in the Context of Protected Areas Development: A Managerial Perspective Under a Multi-Criteria Approach, September 2016, Springer Science + Business Media,
DOI: 10.1007/978-3-319-39292-9_6.
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