What is it about?
Outcome expectations are subjective estimates of how likely it is that a specific behavior will be followed by particular consequences
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Why is it important?
understand why people do not respond to messages or how they should be improved
Perspectives
short overview
Professor Sonia Lippke
Jacobs University Bremen gGmbH
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This page is a summary of: Outcome Expectation, January 2017, Springer Science + Business Media,
DOI: 10.1007/978-3-319-28099-8_1145-1.
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