How to Reduce Halo in Attribute-Specific Customer Satisfaction Measures: An Empirical Investigation

  • Jochen Wirtz
  • January 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-17320-7_72

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http://dx.doi.org/10.1007/978-3-319-17320-7_72

The following have contributed to this page: Jochen Wirtz