The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products

Felix Zoellner, Tobias Schaefers
  • October 2014, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-10951-0_190

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http://dx.doi.org/10.1007/978-3-319-10951-0_190

The following have contributed to this page: Professor Tobias Schaefers