Timing of Sponsorship Announcements: A Test of Temporal Distance and Construal Level Effects

Tobias Schaefers, Joe Cobbs, Mark D. Groza
  • October 2014, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-10951-0_176

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http://dx.doi.org/10.1007/978-3-319-10951-0_176

The following have contributed to this page: Professor Tobias Schaefers