Efficacy of Ads with Short Message Service (SMS) Copy

Jeremy J. Sierra, Harry A. Taute, Michael R. Hyman
  • January 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-10912-1_37

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http://dx.doi.org/10.1007/978-3-319-10912-1_37

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