What is it about?
This chapter aims to enhance our understanding of how internationalizing SMEs strengthen their network ties and how the strengths of those ties in the context of social media underpin opportunity realization in the foreign market. It adopts Granovetter’s dimensions of tie strength and its results reveal duration, intimacy, and reciprocity to be the dimensions on which the tactics adopted by the case firms to strengthen ties are based.
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Why is it important?
The study shows that the firms’ use of those tactics is rooted in their ability to use social media platforms to connect with, engage, coordinate, and collaborate with their online followers. It contributes to research on social capital, opportunity recognition, the social media context to expand extant literature on interdisciplinary studies.
Perspectives
Internationalizing SMEs succeed by knowing how to connect, engage, and collaborate with their followers.
Dr Emmanuel Kusi Appiah
University of Vaasa
Read the Original
This page is a summary of: Network Ties and Opportunity Recognition in SME Internationalization in the Social Media Context, January 2023, Springer Science + Business Media,
DOI: 10.1007/978-3-031-43785-4_7.
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