What is it about?
This article presents a normative conceptual model that articulates the underlying mechanisms on how the ramifications of fake social media news on the international legitimacy of internationalizing firms can be mitigated. Drawing on the resource-based view theoretical framework and international business literature, the model theorizes social media capability as a firm-specific advantage that can help explain the extent to which the negative implications of fake social media news could be mitigated.
Featured Image
Photo by Mika Baumeister on Unsplash
Why is it important?
While a considerable body of literature has examined the impact of fake social media news in contexts such as political communication, marketing, and consumer behavior, its implications for international business remain largely overlooked. This gap is particularly significant given the growing reliance on social media as a strategic tool in cross-border operations, global branding, and international stakeholder engagement. As such, the consequences of misinformation in digital environments warrant deeper investigation within international business research, where trust, reputation, and decision-making are especially vulnerable to distorted narratives.
Perspectives
Much of the literature on the implications of fake social media news focuses on political communication, marketing, and consumer research. Therefore, we still know little about the consequences of fake social media news in international business research.
Dr Emmanuel Kusi Appiah
University of Vaasa
Read the Original
This page is a summary of: Mitigating the Negative Implications of Fake Social Media News on Internationalizing Firms: The Role of Social Media Capability, January 2023, Springer Science + Business Media,
DOI: 10.1007/978-3-031-43785-4_6.
You can read the full text:
Contributors
The following have contributed to this page
