The case of an ethical fashion retail store (MrSale)

What is it about?

This paper includes a case study of an example of spiritually driven entrepreneurship and spiritual leadership in practice that involves MrSale, a Hungarian fashion retail company. The business activities of MrSale are determined by the value orientation of the owner, whose Buddhist meditation practice plays a major role in shaping and executing the credo of the company, which is ‘serving society and contributing to social well-being’.

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Why is it important?

The case study demonstrates that spiritual practices and spiritual value commitments contribute to innovative business practices that may appear to contrast with the logic of mainstream business. The case also shows that social responsibility is not at odds with profitability, but rather the reverse: genuine ethics promote profitability.

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