What is it about?
Start-Up is the ideal guide for anyone looking to start a business. It covers crucial business processes in a way that is understandable for student to professional levels. This book assumes no prior knowledge, and provides guidance all the way from the most essential finance skills, up to an extensive range of international case studies.
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Why is it important?
The book is much more than a list of rules to follow, including real inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. The advice you will find in this book is intended to be highly transferable to your own business venture, as it is firmly based in practice with detailed advice on carrying out market and industry research.
Perspectives
I created this book with the intention to make start-up advice easy, by using my extensive practical experience paired with research, to form a balanced guide grounded in real-life business.
Dr Inge Hill IJBR Editorial Review Board
The Open University
Read the Original
This page is a summary of: Start Up, January 2015, Springer Science + Business Media,
DOI: 10.1007/978-1-137-42584-3.
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