What is it about?
Reputation, which generally means how we are perceived by others, is extremely important to organizations. For Universities, reputation can influence the recruitment of excellent staff and students, various funding streams, collaborations and very much more. Reputation is quite hard to define precisely and even more difficult to measure. It depends on excellence in our core activities. Without this, the amount of marketing and branding will yield a high global standing.
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Why is it important?
Yet excellence also needs to be recognized and hence communicated effectively to our many diverse audiences and stakeholders. We have much to celebrate and communicate that will enhance our global reputation and it is reassuring that, as we travel around various parts of the world, the reputation of The University of Manchester is strong and growing.
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This page is a summary of: Importance of non linear piezoelectric effect in Wurtzite III-N semiconductors, Opto-electronics, December 2011, Springer Science + Business Media, DOI: 10.1007/s11082-011-9518-z.
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