Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy

  • Ozge Yucel-Aybat, Thomas Kramer
  • Marketing Letters, July 2017, Springer Science + Business Media
  • DOI: 10.1007/s11002-017-9431-8

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http://dx.doi.org/10.1007/s11002-017-9431-8