Beyond nudges: Tools of a choice architecture

Eric J. Johnson, Suzanne B. Shu, Benedict G. C. Dellaert, Craig Fox, Daniel G. Goldstein, Gerald Häubl, Richard P. Larrick, John W. Payne, Ellen Peters, David Schkade, Brian Wansink, Elke U. Weber
  • Marketing Letters, May 2012, Springer Science + Business Media
  • DOI: 10.1007/s11002-012-9186-1
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