The Immediate and Delayed Effect of an Advertiser Funded Program on Consumers’ Brand Attitudes: A Field Study

  • Yann Verhellen, Patrick De Pelsmacker, Nathalie Dens
  • September 2015, Springer Science + Business Media
  • DOI: 10.1007/978-3-658-10558-7_18

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http://dx.doi.org/10.1007/978-3-658-10558-7_18