Soft Leadership and Engaged Leadership

  • M. S. Rao
  • January 2018, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-72221-4_16

What is it about?

To explore soft leadership to engage employees effectively.

Why is it important?

It emphasizes the philosophy of “employee first, customer second, and shareholder third.” It concludes that employee engagement is a two-way street.


Professor M. S. Rao
MSR Leadership Consultants India

It offers innovative tools and techniques to ensure employee engagement. It outlines the reasons for employee disengagement and enlightens the advantages of employee engagement for both employees and organizations. It unfolds several research findings on employee engagement and illustrates with the examples of global companies including Cummins, DHL Express, Southwest Airlines, Google, and Virgin. It calls for active involvement of senior leaders and CEOs to ensure employee engagement effectively. It advises CEOs to evolve as chief engagement officers.

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The following have contributed to this page: Professor M. S. Rao