Managing Customer-Based Brand Equity (CBBE) Through Brand Knowledge Management

  • Manqoosh ur Rehman, A. Rashid Kausar
  • January 2016, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-29877-1_117

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http://dx.doi.org/10.1007/978-3-319-29877-1_117