Preventing Customers from Running Away! Exploring Generalized Additive Models for Customer Churn Prediction

  • Kristof Coussement, Dries Frederik Benoit, Dirk Van den Poel
  • October 2014, Springer Science + Business Media
  • DOI: 10.1007/978-3-319-10873-5_134

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http://dx.doi.org/10.1007/978-3-319-10873-5_134