What is it about?
What staffs and managers in businesses concern and worry when considering the adoption of cloud-based services helping them manage their business operations? This study explores the risks and factors that influence the adoption of a cloud-based CRM (Customer Relationship Management) in Small and Medium enterprises, from the perspectives of the client organizations and users.
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Why is it important?
Though Cloud-based Customer Relationship Management systems have been considered to be vital for SME's to effectively manage their business operations, the adoption of these systems is not as high as expected due to some problems such as security, accessing information and information governance concerns. But client organisation users' concerns are more than those. We investigate their behaviour towards the adoption of a cloud-based CRM.
Perspectives
I hope this research will help provide more insights about client user behaviour toward the adoption a cloud-based CRM.
Nga Le
University of Economics Ho Chi Minh City
Read the Original
This page is a summary of: Examing Significant Factors and Risks Affecting the Willingness to Adopt a Cloud–Based CRM, January 2014, Springer Science + Business Media,
DOI: 10.1007/978-3-319-07293-7_4.
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