What is it about?

This study addresses the issue of ownership advantages affecting multinational enterprises’ (MNEs) entry mode strategies in developing countries. Using a sample of 303 foreign affiliates, this study empirically examines the choice of MNEs between a wholly owned subsidiary (WOS) and a joint venture (JV).

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Why is it important?

Although few studies have focused on such effects, very little attention has been devoted to the ownership advantages generated from the institutional environment of MNEs’ home countries. To bridge this gap, this study concentrates on three types of ownership advantages: Intangible Asset Advantages (IAA), Advantages of Common Governance (ACG), and Home Country-Specific Advantages (HCSA). The data were collected from senior executives of MNEs’ subsidiaries operating in Syria and Jordan. The findings of this study reveal that MNEs’ choice of entry mode strategies is significantly influenced by intangible asset advantages, advantages of common governance, and home country-specific advantages. Hence, senior executives perceiving an increased importance of these assets will opt for a WOS rather than a JV when entering a new market in the Middle East.

Perspectives

This article is addressing a very important issue that affects MNEs when engaging in foreign direct investment (FDI) in the Middle East, which is the ownership of their subsidiaries. Choosing between a full ownership (wholly-owned subsidiary) and a partial ownership (joint venture) is a very critical decision. This article provides a set of significant factors influencing their decision for managerial and policy implications. In addition, it shades the light on the neglected role of the institutional environment of MNEs’ home countries. It shows that the selection of entry mode strategies is not determined exclusively by the Monopolistic Advantages theory, Transaction Costs theory, and the Resource-based view. The Institutional theory should be considered to include further factors that are not covered by these theories. The analysis of this article rests on a well-structured methodology and the validity of the research model was tested employing different levels and techniques of statistical analysis including Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), constructs’ reliability (measured using Cronbach’s alpha), and the construct validity (measured using the convergent and discriminant validity). The research hypotheses were verified using logistic regression analysis. Finally, this article is the first of its kind to examine MNEs’ entry mode strategies in the Middle East region in terms of WOS and JV looking at two countries to allow generalization and comparison of the findings to other countries in the Middle East.

Dr Omar Al-Habash
Academic Research Consultancy

Read the Original

This page is a summary of: Multinational Enterprises’ Entry Mode Strategies in Syria and Jordan: The Impact of Ownership Advantages, Thunderbird International Business Review, December 2015, Wiley,
DOI: 10.1002/tie.21775.
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