Experience determines relationship between diversification and internationalization

What is it about?

The average US company expand either into new industries or international markets while the average European company simultaneously expands into new industries and markets. Why? It boils down to experience. We show that European companies have relevant experience as smaller national markets force them to make such scope changes.

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Why is it important?

This is important as it shows companies that expansion is likely to run into trouble without the relevant experience.