What is it about?

The paper is about how poverty is represented from global south countries in fundraising campaigns by nonprofit organizations.

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Why is it important?

It is important to understand that portrayal of destitute in poor light reinforces stereotypes about people living in the global south

Perspectives

The paper is build from field research in India. The paper adds to fresh perspective about representation of poverty in the garb of raising more money by nonprofit organizations.

Mr Abhishek Bhati
University of Nebraska at Omaha

Read the Original

This page is a summary of: Faces of the needy: the portrayal of destitute children in the fundraising campaigns of NGOs in India, International Journal of Nonprofit and Voluntary Sector Marketing, November 2015, Wiley,
DOI: 10.1002/nvsm.1542.
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