What is it about?
Marketing orientation for universities and colleges in post secondary education
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Why is it important?
Universities are facing unprecedented challenges and therefore need to change and become entrepreneurial
Perspectives
This is an unique publication assessing marketing orientation and entrepreneurship in a different non-western culture.
Dr Ali Bhayani
University of Wollongong
Read the Original
This page is a summary of: Building entrepreneurial universities in a specific culture-barriers and opportunities, International Journal of Nonprofit and Voluntary Sector Marketing, July 2015, Wiley,
DOI: 10.1002/nvsm.1533.
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