What is it about?
This study explores the altruistic and egoistic reasons why celebrities choose to support fundraising charities.
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Why is it important?
The study is unique due to the large population of celebrities who took part. The findings will assist all non profit organisations looking to work with celebrated individuals and anyone with an interested in celebrity endorsement and advocacy.
Perspectives
This study brings together numerous perspectives of the celebrity/charity relationship and most importantly, the views of the celebrities themselves.
Mr Sean P Kelly
Sheffield Hallam University
Read the Original
This page is a summary of: Celebrity altruism: the good, the bad and the ugly in relationships with fundraising charities, International Journal of Nonprofit and Voluntary Sector Marketing, April 2014, Wiley,
DOI: 10.1002/nvsm.1487.
You can read the full text:
Resources
For love or Money: Should charities pay stars like Binky Felstead?
Guardian news piece which i commented on.
Why do celebrities support charities?
Guardian piece written by me
How to understand celebrity supporters
An article I wrote for Fundraising magazine
Star Power: Celebrity Support of Charitable Events and Activities
an online journal piece written by me
Star Power: The Impact of Celebrity Endorsement on Charitable Events and Campaigns
Powerpoint slides from the Institute of Fundraising Charity Comms conference 2013
Contributors
The following have contributed to this page
