What is it about?
Shows what homeless people think of the images used in homelessness charities fundraising appeals
Featured Image
Why is it important?
Asks an underrepresented group what they think is important when trying to fundraise.
Perspectives
One of the first projects to help us understand what the people who use charity services think about how they raise donations.
Dr Jon Dean
Sheffield Hallam University
Read the Original
This page is a summary of: Pictures of me: user views on their representation in homelessness fundraising appeals, International Journal of Nonprofit and Voluntary Sector Marketing, March 2012, Wiley,
DOI: 10.1002/nvsm.1417.
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