Pictures of me: user views on their representation in homelessness fundraising appeals

Beth Breeze, Jon Dean
  • International Journal of Nonprofit and Voluntary Sector Marketing, March 2012, Wiley
  • DOI: 10.1002/nvsm.1417

What is it about?

Shows what homeless people think of the images used in homelessness charities fundraising appeals

Why is it important?

Asks an underrepresented group what they think is important when trying to fundraise.


Dr Jon Dean
Sheffield Hallam University

One of the first projects to help us understand what the people who use charity services think about how they raise donations.

Read Publication

The following have contributed to this page: Dr Jon Dean

In partnership with: