Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context

Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt
  • Psychology and Marketing, January 2017, Wiley
  • DOI: 10.1002/mar.20982

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http://dx.doi.org/10.1002/mar.20982

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