Message Reframing in Advertising

Niels Neudecker, Franz-Rudolf Esch, Tobias Schaefers, Sandro Valussi
  • Psychology and Marketing, October 2014, Wiley
  • DOI: 10.1002/mar.20745

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http://dx.doi.org/10.1002/mar.20745

The following have contributed to this page: Professor Tobias Schaefers