Organic as a Heuristic Cue: What Spanish Consumers Mean by Organic Foods

Manuela Vega-Zamora, Francisco José Torres-Ruiz, Eva Mª Murgado-Armenteros, Manuel Parras-Rosa
  • Psychology and Marketing, April 2014, Wiley
  • DOI: 10.1002/mar.20699

Organic as a heuristic cue

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