Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius, Janet Carruthers
  • Psychology and Marketing, September 2013, Wiley
  • DOI: 10.1002/mar.20652

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http://dx.doi.org/10.1002/mar.20652

The following have contributed to this page: Professor Nicholas Ashill