Drivers of Brand Extension Success: What Really Matters for Luxury Brands

Carmen-Maria Albrecht, Christof Backhaus, Hannes Gurzki, David M. Woisetschläger
  • Psychology and Marketing, July 2013, Wiley
  • DOI: 10.1002/mar.20635

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http://dx.doi.org/10.1002/mar.20635

The following have contributed to this page: Professor David M Woisetschläger