What is it about?
An empirical study was conducted using tourists who had visited Guimarães during 2015 and 2016. A cluster analysis was used to separate Guimarães visitors into clusters according to their opinion towards the city´s attributes. The empirical results showed that, for the total tourists’ sample, the global quality of the destination had the biggest influence on the decision of whether to revisit the destination, while the least important reason has shown to be the amount of prior visits.
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Why is it important?
We believe this empirical approach can be a valuable contribution to the literature on tourists’ satisfaction and returning intention by testing the relationship between satisfaction and perceived overall quality of the destination and of its tourist attributes, and, indirectly, tourists´ motivations and profile.
Perspectives
The empirical results attained bring additional support to the idea that enjoying a visit and returning to it are not the same. Showing lloyalty can express other way, namely recommending the destination to family and friends. This is an issue that we have not addressed directly in this paper. So, the opportunity for exploring it in future research arises.
Professor José Cadima Ribeiro
University of Minho
Read the Original
This page is a summary of: What influences a tourist to return to a cultural destination?, International Journal of Tourism Research, January 2019, Wiley,
DOI: 10.1002/jtr.2260.
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