What is it about?
Sales and marketing expenditures are the life blood of the firm; they drive the demand for its products. It is now possible, for the first time, to maximize the return on investment (ROI) of those expenditures.
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Why is it important?
It is important because the maximized ROI creates a new maximally profitable forecast. And, at the same time, the supply chain is redesigned to create the optimally feasible one required to make and fulfill the new forecast.
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This page is a summary of: Truly Maximize the ROI of Sales' and Marketing's Expenditures With Demand-Driven Planning, Journal of Corporate Accounting & Finance, October 2015, Wiley,
DOI: 10.1002/jcaf.22099.
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