The CFO as COO: Now possible with the advent of the Operational Income Statement (OIS).

What is it about?

As CFO, don't just control the firm's expenses; GUIDE the management of the OPERATIONS that CAUSED those expenses. OIS allows Finance to integrate OPERATIONAL data from both COGS + G and S into a single model.

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Why is it important?

It is important because, when the OIS model is optimized, it: 1.Creates a new maximally profitable forecast 2.Maximizes the ROI of total sales and marketing's expenditures 3. Redesgns toe supply chain creating the optimally feasible one required to make and fulfill the new forecast