What is it about?
This document is chapter 1 from the co-authored book "Predictive Business Analytics" that I co-authored. It's title is self-explanatory. Organizations today must outsmart other organizations by leveraging analytics.
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Why is it important?
Analytics come in many flavors. They include regression, correlation, segmentation, association, and clustering analysis. This book helps simplify one's understanding of these analytical techniques,
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This page is a summary of: Why Analytics Will Be the Next Competitive Edge, Journal of Corporate Accounting & Finance, June 2014, Wiley,
DOI: 10.1002/jcaf.21974.
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