What is it about?
This document is chapter 1 from the co-authored book "Predictive Business Analytics" that I co-authored. It's title is self-explanatory. Organizations today must outsmart other organizations by leveraging analytics.
Why is it important?
Analytics come in many flavors. They include regression, correlation, segmentation, association, and clustering analysis. This book helps simplify one's understanding of these analytical techniques,
The following have contributed to this page: Mr Gary Cokins