Why Analytics Will Be the Next Competitive Edge

  • Lawrence Maisel, Gary Cokins
  • Journal of Corporate Accounting & Finance, June 2014, Wiley
  • DOI: 10.1002/jcaf.21974

What is it about?

This document is chapter 1 from the co-authored book "Predictive Business Analytics" that I co-authored. It's title is self-explanatory. Organizations today must outsmart other organizations by leveraging analytics.

Why is it important?

Analytics come in many flavors. They include regression, correlation, segmentation, association, and clustering analysis. This book helps simplify one's understanding of these analytical techniques,


Mr Gary Cokins
Analytics-Based Performance Management LLC

If you have interest in learning more about this topic I have authored articles and presented webinars on analytical techniques including how they can be embedded in enterprise and corporate performance management (EPM/CPM) methods. "Search" on my name to view them. ... Gary ... Gary Cokins

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The following have contributed to this page: Mr Gary Cokins