What is it about?
By relaxing both of the assumptions made in the development of a traditional income statement (viz, fixed supply chain and fixed forecast), the enterprise master plan: 1. designs the maximally profitable forecast 2. maximizes the ROI of total sales/marketing expenditures 3. designs the optimally feasible supply chain required to make and fulfill the new forecast
Featured Image
Why is it important?
It seems only reasonable to the author any/all boards of directors, CEOs, CFOs, and FP&A VPs would be motivated by this value proposition.
Read the Original
This page is a summary of: Enterprise Master Plan: Next-Generation Planning With Activity-Based Costing, Journal of Corporate Accounting & Finance, April 2014, Wiley,
DOI: 10.1002/jcaf.21958.
You can read the full text:
Contributors
Be the first to contribute to this page
