Creating Buy-in to apply business analytics
What is it about?
My paper provides a primer that describes the continuum of business analytics: From descriptive --> diagnostic --> predictive --> prescriptive / optimization.
Why is it important?
The adoption rate of applying business analytics is slow. Software technology is not the impediment. Analytics software tools are proven. The obstacle involves people. This article addresses how to overcome these types of social obstacles: resistance to change (which is human nature), fear of being measured, fear of being held accountable, fear of others knowing the truth, weak leadership, and more.
The following have contributed to this page: Mr Gary Cokins
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